Our Mission

Since 1984, the Pizza Hut BOOK IT! National Reading Incentive Program has been dedicated to the mindset that, to make a difference, you really have to Read Your Heart Out.™ Our work is more than just a corporate mission. It’s a personal challenge to turn have to read into a want to read. Every day. This time-tested incentive can speak for itself.  As the largest and longest-running corporate supported reading program, BOOK IT! is now fostering its second generation of program alumni.  Need more convincing? Let the statistics speak for themselves.