BOOK IT! since 1984


Our Mission

Since 1984, the Pizza Hut BOOK IT! Program has been dedicated to encouraging reading in schools nationwide. And we know that to make a difference, you really have to Read Your Heart Out®. Our work is more than just a corporate mission, it’s a personal challenge to turn have to read into want to read and our time-tested incentives work. We are the largest and longest-running corporate supported reading program and now we are fostering the second generation of program alumni. We know that reading makes a difference.

Because children are not reading enough.

No Newspapers
No Magazines
No Books

Why Reading Matters


Daily reading to your children puts them almost 1 year ahead of those not being read to.

Literacy Skills

Children without Basic reading ability when they enter school are 3-4 times more likely to drop out later.

Brain Development

The American Academy of Pediatrics recommends parents read aloud with children to strengthen language skills, literacy-development, and parent-child relationships.

Our Literary Partner

Kate DiCamillo

Reading Advice from Author Kate DiCamillo

Reading should not be presented to children as a chore or duty, but rather as a gift. The Pizza Hut BOOK IT! program perfectly aligns with this philosophy by emphasizing the fun of opening a new book and celebrating the satisfaction that comes from reading another story. Millions of adults have fond memories of being a BOOK IT! kid, and I’m honored to work with Pizza Hut to share my own love of reading with the next generation of BOOK IT! students.

Our Partners

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