About Us

A free reading incentive program for PreK-6th grade classrooms, parents and homeschool families.

Mission Statement

Since 1984, the Pizza Hut BOOK IT! Program has been dedicated to encouraging reading in schools nationwide. And we know that to make a difference, you really have to Read Your Heart Out®. Our work is more than just a corporate mission; it’s a personal challenge to turn “have to read” into “want to read” and our time-tested incentives work. We are the largest and longest-running corporate supported reading program and now we are fostering the second generation of program alumni. We know that reading makes a difference.


Why Literacy Matters

Daily reading to your children puts them almost 1 year ahead of those not being read to. But children without Basic reading ability when they enter school are 3-4 times more likely to drop out later. The American Academy of Pediatrics recommends parents read aloud with children to strengthen language skills, literacy-development and parent-child relationships.

No Newspapers
No Magazines
No Books
BOOK IT! is Simple!

BOOK IT! is Simple!

Set monthly reading goals for your students. When they meet their goal, recognize them with a Reading Award Certificate, good for a free one-topping Personal Pan Pizza®.

BOOK IT! is Flexible!

BOOK IT! is Flexible!

You can set goals based on your students’ reading ability. Number of minutes, number of pages or number of books – they all work! For children not yet reading independently, you can set a goal where their parent or others read to them.

BOOK IT! is Fun and Free!

BOOK IT! is Fun and Free!

When your students redeem their Reading Award Certificate at Pizza Hut®, our team members celebrate right along with them and reward students with a free, one-topping Personal Pan Pizza. Best of all, BOOK IT! is always free!

Children Reading

Our Programs

The BOOK IT! Program works at home, in schools, and in the community to inspire a lifelong love of reading in students. We offer homeschool, summer, and classroom programs.

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Claudia F.
I love BOOK IT!


Green Valley, AZ

"I love BOOK IT! Kids are motivated to read every night and finish their reading log. They want that personal pizza!"

Serena H.
BOOK IT! has not only motivated my daughter to read, but also to write

Homeschool Parent

Belgrade, MT

"My students love receiving their delicious personal pan pizzas and being proud of themselves when the kind, friendly Pizza Hut employees would congratulate them on their reading accomplishments."

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