BOOK IT! since 1984

About

Our Mission

Since 1984, the Pizza Hut BOOK IT! Program has been dedicated to encouraging reading in schools nationwide. And we know that to make a difference, you really have to Read Your Heart Out®. Our work is more than just a corporate mission, it’s a personal challenge to turn have to read into want to read and our time-tested incentives work. We are the largest and longest-running corporate supported reading program and now we are fostering the second generation of program alumni. We know that reading makes a difference.

Because children are not reading enough.

75
%
No Newspapers
65
%
No Magazines
53
%
No Books

Why Reading Matters

Language

Daily reading to your children puts them almost 1 year ahead of those not being read to.

Literacy Skills

Children without Basic reading ability when they enter school are 3-4 times more likely to drop out later.

Brain Development

The American Academy of Pediatrics recommends parents read aloud with children to strengthen language skills, literacy-development, and parent-child relationships.

Our Literary Partner

Tom Angleberger

Reading Advice from Author Tom Angleberger

The one problem with books is that they're so easy to put down.

A TV show or a song or a Youtube video just sort of washes over you, but a book requires you to work a little bit to keep moving forward. And if you lose momentum (or need to stop to eat pizza) you might put that book down and never pick it up again.

So when I write books, I try to make that "work" disappear. I've tried to remove all possible roadblocks and give kids an open, downhill road -- no big lessons, no fancy writing, but hopefully some laughs. And if they do have to put the book down, I hope I've left them so curious about what's around the next curve that they pick it back up. And I don't even mind if they get pizza grease on it!
 

Our Partners

Have a question?

Check out the Frequently Asked Questions.

Go to F.A.Q.