About Us

A free reading incentive program for PreK-6th grade classrooms, parents and homeschool families.

Mission Statement

Since 1984, the Pizza Hut BOOK IT! Program has been dedicated to encouraging reading in schools nationwide. And we know that to make a difference, you really have to Read Your Heart Out®. Our work is more than just a corporate mission, it’s a personal challenge to turn have to read into want to read and our time-tested incentives work. We are the largest and longest-running corporate supported reading program and now we are fostering the second generation of program alumni. We know that reading makes a difference.


Why Literacy Matters

Daily reading to your children puts them almost 1 year ahead of those not being read to. But children without Basic reading ability when they enter school are 3-4 times more likely to drop out later. The American Academy of Pediatrics recommends parents read aloud with children to strengthen language skills, literacy-development and parent-child relationships.

No Newspapers
No Magazines
No Books
BOOK IT! is Simple!

BOOK IT! is Simple!

Set monthly reading goals for your students. When they meet their goal, recognize them with a Reading Award Certificate, good for a free one-topping Personal Pan Pizza®.

BOOK IT! is Flexible!

BOOK IT! is Flexible!

You can set goals based on your students’ reading ability. Number of minutes, number of pages or number of books – they all work! For children not yet reading independently, you can set a goal where their parent or others read to them.

BOOK IT! is Fun and Free!

BOOK IT! is Fun and Free!

When your students redeem their Reading Award Certificate at Pizza Hut®, our team members celebrate right along with them and reward students with a free, one-topping Personal Pan Pizza. Best of all, BOOK IT! is always free!

Children Reading

Our Programs

The BOOK IT! Program works at home, in schools and in the community to inspire a lifelong love of reading in students. We offer homeschool, summer and classroom programs, as well as grants to eligible educators for books and educational resources through our nonprofit partner, First Book.

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Featured Partner
First Book

First Book

Washington, D.C.

First Book provides access to new books for children in need. To date, First Book has distributed more than 125 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.



New York, NY

Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books.


BOOK IT! in the Community

Through our work with our nonprofit partner, First Book, we are able to connect educators in need with grants for books and classroom supplies.

Learn More


Claudia F.
I love BOOK IT!


Green Valley, AZ

"I love BOOK IT! Kids are motivated to read every night and finish their reading log. They want that personal pizza!"

Serena H.
BOOK IT! has not only motivated my daughter to read, but also to write

Homeschool Parent

Belgrade, MT

"My students love receiving their delicious personal pan pizzas and being proud of themselves when the kind, friendly Pizza Hut employees would congratulate them on their reading accomplishments."

Get Your Questions Answered Here

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