Reading Is Fundamental (RIF) is the largest children’s literacy nonprofit in the United States. RIF prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most. The organization inspires children to be lifelong readers through the power of choice. RIF provides new, free books for children to choose from and make their own. The seeds of inspiration in these books have motivated children to follow their dreams and achieve their potential. RIF’s mission is to motivate young children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF's highest priority is reaching underserved children from birth to age 8.