BOOK IT! motivates children to read by rewarding their reading accomplishments with praise, recognition and pizza. The program is simple, flexible, fun and free to use in your classroom! BOOK IT! was created in 1984 and currently reaches more than 14 million students and 37,000 PreK-6 grade schools annually.
Pizza Hut believes education is the key to unlocking a person's full potential, and we believe that educational success is rooted in childhood reading skills. Since 1984, Pizza Hut has nurtured a love of reading through the BOOK IT! Program – inspiring 1-in-5 Americans along the way! Now, through The Literacy Project, we have an even greater goal – to transform the lives of 100 million people in just 10 years, by enabling access to books and educational resources, empowering teachers and inspiring readers.